The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps

Zavesti.com is focused on helping creative entrepreneurs succeed. It provides marketing and advertising tools for self-published authors, book bloggers, YouTube video creators, artists and illustrators. We have conducted an interview with Zavesti team member Chivi Frost about her new book The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps.

How did you first begin the business?

The story of my book, (The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps), begins in the days when I worked at a desk job. I yearned to start a home-based business which would bring me independence.

In pursuit of this dream, I poured over the blogs, the books and the videos available on the internet. Unfortunately, so much of this information on the internet is from sales people in the garb of bloggers who are promoting affiliate links to earn money. Or tout their own products. You can easily end up wasting months and years of your life. Which is what I did. I wasted years trying out various strategies. I eventually figured out through trial and error what works and what doesn’t. This is what I share in the The Blogger Trailmap. I wish I had an honest & practical book like this years back. I feel there is a desperate need for a guide which clearly outlines the steps on how-to set up a successful and profitable blog. This book, (The Blogger Trailmap), written in collaboration with the zavesti.com team, is one in which I have distilled all the lessons learned from the work zavesti.com has done with our successful customers.

What kind of unique services do you provide to self-published authors and YouTube video creators?

The Blogger Trailmap book and the free resources on zavesti.com bring for you a proven plan, tools & action templates for your incredible success. These power-packed tools can help you in many ways:

• Revitalize your author platform by transforming it in to a living community using the techniques I have discussed in my book, The Blogger Trailmap.

• With a focus on action, this book brings for you the tools, templates, and checklists to help you quickly implement a successful YouTube vlog strategy.

The Blogger Trailmap book, together with all the free resources at zavesti.com gives you a proven framework for creating rich content to grow your audience.

How different is serving this sector as compared to book bloggers, artists and illustrators?

It is exactly the same. All creative individuals – self-published authors, book bloggers, artists and illustrators - need to grow a community of loving patrons through a living blog or vlog. The fundamental principles remain same, only the content subjects would vary.

What are the challenges they face? What makes your framework so successful?

The biggest challenge all creative individuals face is how to market and sell successfully their works. The book, (The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps), provides a proven and realistic framework to market your creations through a step by step method.

Do you consider engagement more important than blog/web traffic generation?

Both complement each other.

If you have a large bunch of followers who never engage with you, then you probably have the wrong kind of traffic. On the other hand, if you have a very small set of followers who engage with you a lot, but their number is very small, then obviously you need more followers which means you need more traffic.